Track Revenue Events
Overview
Revenue events allow you to track revenue-generating activities in your application. With VersaTailor's revenue analytics, you can monitor total revenue, conversion rates, revenue per visitor, and revenue attribution across different traffic sources, locations, and devices.
All payment events require an email address for customer identification and attribution. This ensures accurate tracking and enables advanced analytics features like customer journey mapping and revenue attribution.
💡 Note: Payment events automatically enable revenue analytics in your dashboard, showing revenue metrics alongside your standard analytics data.
Payment Event Parameters
Payment events support comprehensive e-commerce tracking with the following parameters:
Complete Payment Event
window?.versatailor("payment", {
email: "customer@example.com", // Required - Customer email
amnt: 2999, // Amount in cents ($29.99)
currency: "USD", // Currency code (default: USD)
orderId: "order_12345", // Order identifier
productId: "prod_abc123", // Product identifier
category: "subscription" // Product category
});Parameter Details
Required Parameters
- email: Customer email address for identification and attribution
Revenue Parameters
- amnt: Payment amount in cents (e.g., 2999 for $29.99)
- currency: Currency code - supports USD, EUR, GBP, CAD, AUD, JPY (default: USD)
E-commerce Parameters
- orderId: Unique order identifier for transaction tracking
- productId: Product identifier for inventory and sales analysis
- category: Product category for segmentation and reporting
You can get started with revenue tracking using either Server-Side Tracking (Recommended) or Client-Side Tracking (Quick).
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